Hegra, an Ancient City in Saudi Arabia Untouched for Millennia, Makes Its Public Debut , Probably one of the most beautiful places to visit in Saudi Arabia, AlUla is home to some of the most incredible natural wonders you will see in the country. It is a place full of history and beauty, Explore Hegra , Saudi Arabia's first UNESCO World Heritage Site, nestled in the northwest desert. Marvel at ancient tombs from 7,000 years of civilization and stunning rock formations like the 52-meter Elephant Rock. Enjoy the lush AlUla Oasis, adventure sports, and innovative art installation.

Visiting the Incredible Heritage Site Hegra in AlUla.

Get a glimpse into AlUla's not-so-distant past on the Old Town Tou. 
Those wanderlusting for the perfect old-world adventure will delight in this Al Ula Old Town Day Tour. Wander Old Market Street and take in the brilliant atmosphere, bustling with sights, sounds, and diverse specialties. Make your way around Old Town with your guide and stop at notable sites to fully engage with your surroundings. Guest will learn about Old Town's settlers and pilgrims, as well as their motives and methods in the city's construction. Today, you can explore the maze of adobe buildings that remain and enjoy views of AlUla Castle, dating back to the 10th century. By preserving its rich heritage and continuing to flourish as a rural tourist destination, it has been awarded Best Tourism Village by the United Nations World Tourism Organization. Today, AlUla Old Town Village encompasses its ancient Old Town.

Tour AlUla's Old Town

Uncover the secrets of ancient Arabia on an unforgettable journey through Dadan and Jabal Ikmah — two of Saudi Arabia's most fascinating archaeological treasures. Walk among towering sandstone cliffs covered in mysterious inscriptions, explore magnificent rock-cut tombs, and feel the spirit of civilizations that flourished over 2,000 years ago. Led by expert local guides, this immersive experience blends history, storytelling, and breathtaking desert scenery, offering a rare glimpse into the lost kingdoms of northwest Arabia. Perfect for travelers seeking authentic culture, adventure, and awe-inspiring heritage.

Explore AlUlas Ancient Civilizations Dadan and Jabal Ikmah Tour

The Incense Road Experience brings together a host of ways to discover the stories of this epic trade route, and the enduring connections between people and incense - curated with the people of AlUla. By embarking on a trail through a maze of mud-brick at this historic site, visitors can encounter ancient artefacts, talk to great legends of history, explore rooftop aromatic gardens, immerse themselves in local memory, step into scenes from the past and create their own incense blends - whilst unravelling clues that connect every visitor to this epic and enduring legacy.

Bus Tours in Alula

Visiting the Incredible Heritage Site Hegra in AlUla.

Tour AlUla's Old Town

Explore AlUlas Ancient Civilizations Dadan and Jabal Ikmah Tour

The Incense Road Experience in Old Town